Car Audio/Video

Pioneer Mobile Business Group Announces New Brand Strategy

October 29, 2009

As part of a new unified brand strategy focused on leveraging the strength of the Pioneer® brand worldwide, Pioneer will discontinue manufacturing all Pioneer Premier® branded products and the Mobile Entertainment Business Group of Pioneer Electronics (USA) Inc. will cease distributing Pioneer Premier® branded products in the U.S. by December 2009.

In 2010 and beyond, Pioneer will continue to offer a full portfolio of audio, video and navigation automotive-electronic products under the Pioneer brand, a globally recognized brand that is synonymous with innovative, high-technology and high-performance consumer-electronic products. In fact, exciting product introductions and a new category of automotive-electronic product will be announced at CES 2010.

The consolidation of all automotive-electronic products under the Pioneer brand will eliminate brand dilution, establish coherent product positioning and alleviate consumer confusion in the marketplace. In addition, this consolidation enables Pioneer to streamline production, maximize manufacturing efficiency, and allow for a greater focus on developing the advanced technologies and innovative products that differentiate Pioneer from its competitors.

Pioneer will continue to support and honor any technical, service and/or warranty matters on all Premier branded products.

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