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Pioneer Becomes High-Definition Sponsor of Warren Miller's Higher Ground Film Tour
Long Beach 11/9/2005
Pioneer Electronics (USA) Inc. today announced its sponsorship of Warren Miller's Higher Ground Film Tour™, the country's first high definition film tour. Pioneer's sponsorship reinforces the presentation of the new film in high definition for the first time in Warren Miller's long history. Beginning this month, Warren Miller's Higher Ground Film Tour will travel to 189 cities in 34 states, offering more than 400 screenings to skiing, snowboarding, and winter sports enthusiasts across the country. This cutting edge film spectacular aligns with Pioneer's commitment to enhancing the high definition experience through its PureVision™ plasma televisions.
Selected screenings will feature sponsor expos in theater lobbies before the film's presentation and during intermission. Pioneer will have its latest plasma televisions and audio/video equipment on hand for attendees to experience. Along with product demonstrations there will be representatives from Pioneer and its local dealers to answer audience questions.
“It's not everyday Pioneer has a chance to join together our best-in-class PureVision plasmas with Warren Miller's cutting edge film – the combination brings the imagery to life,” said Russ Johnston, senior vice president of marketing and product planning for home entertainment at Pioneer Electronics (USA) Inc. “Our PureVision plasmas produce such breathtaking, almost three-dimensional visuals, it's just like looking out of a helicopter while filming the skiers and boarders in the movie.”
“Pioneer's commitment to picture quality makes it a perfect fit for the film tour. As a result, our action sports film tour will be presented in high definition for the first time,” said Max Bervy, the film's director. “Their PureVision plasma TVs represent the very best HD experience capturing the speed, intensity and dynamic production characteristics of the contrasting landscape's colors and textures – the detail is unbelievable.”
Pioneer's Home Entertainment Division is a leading manufacturer of plasma televisions and monitors, DVD players and DVD recorders, A/V receivers, CD players and CD recorders, speakers and other audio and video accessories. Its focus is on the development of new digital technologies including Digital Network Entertainment. The company markets its products under the Pioneer and Pioneer Elite brand names. When purchased from an authorized dealer, consumers receive a limited warranty for one year with Pioneer products and two years with Pioneer Elite products.
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