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The Specialist Wins the 2009 Pioneer Sound Build-Off Competition

$10,000 and Championship Trophy Awarded for Building Exceptional Pioneer Demo Vehicle

Long Beach, CA 6/22/2009

Pioneer Electronics (USA) Inc. today announced The Specialist as the winner of the 2009 Pioneer Sound Build-Off competition for having built the best demo/competition vehicle, honored at the company’s annual Mobile Entertainment Road Show event held in Long Beach, Calif., on Saturday, June 13, 2009. The Specialist prevailed over nine other reputable Pioneer Premier retailers around the country to bring home the grand prize and the title of 2009 Pioneer Sound Build Off champion.

“The 2009 Pioneer Sound Build-Off generated a lot of excitement but at its core, this event focuses on showcasing the importance of sound quality while also celebrating the installation capabilities of our dealers,” said Ted Cardenas, director of marketing for the mobile business group of Pioneer Electronics (USA) Inc. “Every year we’re amazed at the level of creativity that is displayed with each vehicle and because of the participants’ inventiveness our event continues to be successful.”

Each participant was given approximately eight weeks to build their vehicle around a set package of Pioneer Premier branded products before being judged at the Mobile Entertainment Road Show. The products participants received showcase the features that consumers demand most frequently during their commutes, including Bluetooth and iPod®/iPhone® control. The vehicles were evaluated and scored by two official sound quality and installation judges using current International Auto Sound Challenge Association (IASCA) rules. In addition, attendees were asked to vote for their favorite vehicle, which accounted for a portion of the participants overall score.

After a day of evaluation, the 2007 Honda Civic by The Specialist was declared the winner and awarded a $10,000 check plus the Pioneer Sound Build-Off championship trophy. The 1971 Karman Ghia by Sound Waves Inc. came in second place. And for the first time, there was a tie for third place between the 2007 Scion TC by Car Tunes and the 2008 Honda Accord by Paradyme.

Each participating retailer received and installed the following Pioneer Premier products:

• DEH-P710BT (one) - single CD receiver with Full Motion OEL Display, built-in Bluetooth and USB Direct Control for iPod
• PRS-D2200T (four) - 2-channel full-range Class FD amplifier with ICEpower® technology
• TS-D720C (two pairs) - 6-1/2-inch component speakers with the revolutionary Basalt Fiber IMX speaker cones
• TS-SW1201S4 (two) - 12-inch shallow mount iB-Flat subwoofers
• GEX-P20HD (one) - HD Radio tuner

Pioneer’s Premier nationwide dealers invited to the 2009 Pioneer Sound Build Off were:

Al & Ed's Autosound
16732 Beach Blvd.
Huntington Beach, CA 92647
714.848.8489

All Star Sound
6641 Paramount Blvd.
Long Beach, CA 90805
562.630.6707

Car Tunes Stereo Center
15106 Southfield Road
Allen Park, MI 48101
313.388.7515

Competition Sounds
4330 S. Staples Street
Corpus Christi, TX 78411
361.991.2055

Jack’s Mobile Electronics
202 University Drive
College Station, TX 78740
254.776.3293

Kartunes
767 Broadway Avenue
Seaside, CA 93955
831.394.1700

Newport Autosound
1743 Newport Blvd
Costa Mesa, CA 92627
949.548.1160

Paradyme
1744 Fulton Avenue
Sacramento, CA 95825
916.971.3600

The Specialist
5602 E. Broadway Avenue
Tucson, AZ 85712
520.571.8500

Sound Waves, Inc.
7585 Stage Road
Memphis, TN 38133
901.377.1001

Pioneer’s Mobile Business Group is known for offering the kind of in-car products that make driving more enjoyable by providing high quality audio and video, advanced connectivity and ease-of-use. Its focus is on the development of new digital technologies including audio, video, navigation and satellite radio, while maintaining its strong heritage in products for car audio enthusiasts and sound competitors. The company markets its products under the Pioneer and Premier brand names. When purchased from an authorized dealer, consumers receive a limited warranty for one year with Pioneer products and two years for Premier products.
Pioneer Electronics (USA) Inc. is headquartered in Long Beach, Calif., and its U.S. Web address is www.pioneerelectronics.com. Its parent company, Pioneer Corporation, is a leader in optical disc technology and a preeminent manufacturer of high-performance audio, video and computer equipment for the home, car and business markets. The company focuses on three core business domains including Blu-ray Disc and DVD, navigation and Digital Network Entertainment™.

iPod and iPhone are registered trademarks of Apple Computer, Inc.

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